My name is Mimoun, a 34 years old Moroccan yound man. This project popped into my mind when I was enrolled in a master programm entitled “Cultural Studies.” During that period, I used to head over a traditional Riad in the old medina of Fes to meet students who come to Morocco to conduct their researches. The meetings were part of the modules I study and they were a great opportunity for me to widen my scope of knowledge. I have meet several students from different parts of the world and I enjoyed the meetings and the long discussions that we had about cultures, Anthropology, and gender .
Neverthless, I met Ali and Omar, two experienced drivers who are used to drop off students in the Riad where I met them. The relationship between us turned into a serious friendship. I liked both their kindness and the positive feedback of the students about them. Therefore, I proposed to them to establish a company that provides a high-quality service.
Our objective was first, to provide a FIVE STAR service that makes tourists enchanted about Morocco, and second, help our community.
During my meetings with Western and asian students, I concluded that they are hooked by Moroccan traditional artisanat and art. Therefore, we focused our travel ideas around these two concepts. We take our visitors to the most exotic places where they can live the experience. Along the way, they visit cooperatives, traditional artisans, and old places… etc. In case they bought something, artisans and cooperatives make some money to keep their art survives. Therefore, our project is not a profitable project persee, but has a social imprint.
Social projects have been always part and parcel of my life. I have been teaching english for many years for kids. Currently, I work as a counterpart with Peace Corps volunteers in an area near Midelt. The aim of our volunteer work is to improve gender equality and reduce school dropouts in rural areas. Moreover, as the name of the NGO indicates, we try to spread peace and tolerance.
This spirit of social work is reflected in our company and made it one of the most trending companies in Morocco. when someone experience our service, they usually recommand us to their families and friends. As a result, we organize tours everyday.